Our ethics

  • We use holistic principles in the formulation of our diets
  • We use produce of organic farming methods where we can
  • We use dogs and cats belong to members of the public as our ‘tasting panel’
  • We use products from local suppliers where possible
  • We only use products which can be properly digested
  • We do not use products from inhumane farming systems
  • We do not use unsuitable chemicals of any description for product preservation, fortification, taste enhancement or appearance, or for any other reason.
  • We do not use laboratory animals for testing
  • We do not use unsuitable by-products